It was even given a spin-off comic in 1986, G.I. This worked well for Hasbro, because while toy commercials are strictly regulated such as how much animation of the action figures can be displayed, there is less regulation for an advertisement of a literary publication, allowing characters and other toys to be introduced with much more freedom of presentation.
The book proved to be very popular, in part because it was the first regular comic book to be regularly advertised on television, and at one point it was Marvel's bestselling comic. It allowed bloody fighting, multifaceted characterization, losses for the heroes, and characters who could be killed off, eventually growing into a functional canon that developed into a fleshed-out background for its universe. Despite a large amount of restrictions and interference from Hasbro, Hama was able to make the comic more mature than the cartoon, also using his experience as a Vietnam veteran to color the dialogue with Army slang.
#GI JOE ROADBLOCK COMIC SERIES#
Joe series was based primarily on this unused pitch. Prior to the relaunch, Hama had an idea for a Marvel Universe comic called Fury Force, which would have seen the son of Nick Fury put together a team to fight Hydra, Marvel's resident terrorist group his G.I. The primary writer of the comic was Larry Hama, who wrote all but a handful of issues over a twelve-year run (as well as many of the character bios for the action figures). Cobra was involved in various schemes and plots in an attempt to increase the organization's wealth and power by any means necessary. The primary enemy of the Joes was an evil organization called Cobra.
GI Joe was introduced as an elite counterterrorist/special mission force that conducted covert operations around the world on behalf of the US Government. Joe brand to toy shelves and to introduce the new individual characters developed for the new line. A comic series launched by Marvel Comics in 1982 to promote the return of the G.I.
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